Reasearch paper about accounting and why it interest me Essay

Reasearch paper about accounting and why it interest me - Essay Example The accountant should be perfectly skilled in the use of computer, MS Office and accounting softwares. Accountants should preferably get certified to become the certified public accountant (CPA). The individual needs to take accounting courses in the college. â€Å"As a general rule, a CPA must have a four year degree, while accountants without certification can get by with a two year degree† (Smith). An accountant should have very good interpersonal skills in order to gain success and satisfaction in the job. The accountant is supposed to frequently interact with the colleagues for necessary information. Therefore, he should have perfect mannerism, and should be extremely professional in his speech. It is very important for an accountant to be decently dressed because he has to visit the manager’s office several times a day. People like several things about the job of an accountant one of which happens to be the environment in which the work is conducted. Accounting is done inside the office. There is little to no field visit. The accountant is responsible to feed the data received from the site into the computer, update the data according to new purchases and sales on regular basis, prepare the balance sheet and forward it to the top management for information.

Capitalization Exercise Essay Example for Free

Capitalization Exercise Essay The patient is a 55-year-old African American, who speaks French and Chinese, presenting with a chief complain of chest pain. He has been having mild chest pain since early autumn, but it has been increasing recently, especially over the holidays. He has been taking Dyazide for blood pressure and also uses ibuprofen occasionally. On Sunday, New Year’s Day, he called his insurance company and was referred to South Side Hospital. The patient presented to the emergency department for evaluation and was noted to have T-wave inversions on his ECG. Chest x-ray showed no pneumonia or pulmonary edema.

Psychoanalytic Approach vs. Humanistic Approach Essay -- essays resear

  Ã‚  Ã‚  Ã‚  Ã‚  Mental disorders are dismissed by people today because they are internal. When a person has a cold they cough, when a person has sunburn they turn red or peel, but when a person has a mental disorder they†¦ and that’s where the debate begins. Do mental disorders truly exist? What are the causes? As a result of mental disorders some people exhibit a change in behavior or do things outside of what is status quo. That leads me to my topic - the psychoanalytic approach vs. the humanistic approach. One supports and provides reasoning for mental disorders and specific behavior, while the other states that behavior is based off of personal decisions. Although both the psychoanalytic and the humanistic approaches are well developed theories it is conclusive that the psychoanalytic approach is more useful and instrumental in treating mental disorders. Both approaches defined:   Ã‚  Ã‚  Ã‚  Ã‚  The psychoanalytic approach, proposed by Sigmund Freud, is based on the idea that childhood experiences significantly influence the development of later personality traits and psychological problems. In addition, psychoanalysis emphasizes the influence of unconscious fears, desires and motivations on thoughts and behaviors. The humanistic approach, presented by Abraham Maslow, emphasizes self actualization and free-will. It is based on the belief that each person has freedom in directing his or her future. The theorists:   Ã‚  Ã‚  Ã‚  Ã‚  Sigmund Freud was an Austrian psychoanalyst in the twentieth century whose studies and interests were focused on psychosexual behavior, psychosocial behavior, and the unconscious. He blames incestual desires and acts on neurosis and believes neurotics were victimized and molested in their youth. Congruently, this is his explanation for sexual urges in children. He watched psychiatrists fail at inventions of electrical and chemical treatments for mental disorders, only for them to turn to treatments that followed concepts of psychoanalysis. Even though drugs diminish symptoms of suffering he believed psychoanalytic or talking therapy would truly restore a patient’s self-esteem and welfare. As quoted by Ernst G. Beier: In order for neurotic patients to recover from pain and discover a life of purpose, I believe that they must regain their continuity with their earliest experiences. Early im... ...roblems. On the other hand, the humanistic approach, introduced by Abraham Maslow, states that individuals have the freedom and capacity to direct his or her own future. Although it is a theory, it is apparant that the psychoanalytic approach is accepted in our society through observations of our speech and procedures of our criminal justice system. As a result, it is conclusive that it is more instrumental in the treatment of mental disorders. References: Boneau, C. A., Kimble, G. A., and Wertheimer, M. (1996) Portraits of Pioneers in Psychology, Volume II. Washington D.C. and Mahwah, NJ: American Psychological Association & Erlbaum Associates, Inc. Chapman, A. J., Conroy, W., and Sheehy, N. (1997) Biographical Dictionary of Psychology: London & New York: Routledge. Keil, F. C. and Wilson, R. A. (1999) The MIT Encyclopedia of the Cognitive Sciences. Cambridge, Massachusetts & London, England: The MIT Press Kimble, G. A., Wertheimer, M., and White, C. L. (1991) Portraits of Pioneers in Psychology, Volume I. Hillsdale, New Jersey: Lawrence Erlbaum Associates, Inc. Zusne, Leonard. (1984) Biographical Dictionary of Psychology. Westport, Connecticut: Greenwood Press.

Emission Testing Essay

With this paper I hope to gain a better understanding of emission pollution and the emission testing process. With my research and my visit to the local Clean Air Car Check site, I have compiled information that will prove valuable. I will define emission pollution and the major contributors. I will answer the why we have to emission test. I will also take you through the testing process. My overall goal of this paper is to ascertain whether or not emission testing is an effective way to reduce or prevent emission pollution when one owns a vehicle. Emission Pollution Emissions describe the gases and particles that are released into the air by many different sources, including vehicles. According to the U. S. Environmental Protection Agency (EPA) web site, the sources of emissions are put into four categories: point, mobile, biogenic, and area. Point sources include factories, mobile sources include vehicles, biogenic sources include gas seeps, and area sources include dry cleaners (EPA, 2006). For this paper, we will focus on mobile sources. Driving is the most polluting thing that we can do. The National Safety Council (NSC) states that motor vehicles release millions of tons of pollutants, classified as toxics, into the air each year. These toxics cause around 1,500 cases of cancer every year. Car emissions also contribute to acid rain and global warming (NSC, 2006). Vehicles emanate three major pollutants: hydrocarbons, nitrogen oxides, and carbon monoxide. The Coalition for Clean Air (CCA) web site states that hydrocarbons are defined as compounds containing various combinations of hydrogen and carbon atoms. Nitrogen Oxides pertain to compounds of nitric acid, nitrogen dioxide, and other oxides of nitrogen. They are typically created during combustion processes, and are major contributors to smog and acid deposition (CCA, 2007). The National Institute of Environmental Health Sciences (NIEHS) website displays the text book, Chemicals, the Environment and You. They define carbon monoxide as a colorless, odorless poison gas produced by incomplete combustion of organic matter (NIEHS, 2000). The Clean Air Car Check (CACC) web site says, â€Å"Cars and light duty trucks contribute 30-50 % of the pollution that cause harmful ozone and also contribute significantly to the amount of air toxics and particulate matter in the environment† (CACC, n. d. ). They also state that if our vehicles are properly maintained, there will be less contamination released in the air and ground water (CACC, n. d. ). What effect does emission pollution have on our environment? The Clean Air Car Check answers this by stating, Hydrocarbons are unburned gasoline particles that contribute to the formation of ground level ozone, often referred to as smog. Carbon monoxide is a colorless, odorless gas formed from partially burned fuel that can adversely affect mental function, visual focus, alertness, and can even cause death. Nitrogen oxides, when mixed with other compounds, can contribute to ground level ozone, acid rain, water quality deterioration and global warming. Ozone is an irritant produced from emissions from gasoline powered vehicles. It can cause eye and throat irritations, respiratory distress, and damage breathing passages, making it difficult for the lungs to work. Ozone is formed near the ground in a photochemical process: 1) Gasoline, paints and solvents evaporate, thereby releasing hydrocarbons. 2) Cars and factories burn fossil fuels, releasing nitrogen oxide and reactive hydrocarbons. 3) Heat and sunlight trigger a photochemical reaction between these emissions, transforming them into ozone (CACC, n. d. ). Emission Testing The time is here again; time to take the car in to be emission tested. What a pain in the neck! You might think that emission testing is a waste of time, and an inconvenience. What some people may not realize is that motor vehicle manufacturers are required to meet more and more severe pollution emission standards, and it is our responsibility to maintain our vehicles (CACC, n. d. ). Recognizing faulty emission control systems and having them repaired has reduced ozone emissions by more than 4,000 pounds each summer day. Testing is just part of the 1990 federal Clean Air Act. The goal of the act is to improve our quality of air by reducing hydrocarbons and nitrogen oxides (CACC, n. . ). The testing procedure may differ slightly depending on the age of the vehicle being tested. All vehicles, however, will get a gas cap pressure check. This test is used to see if the vehicles gas cap is keeping fuel vapors from escaping (CACC, n. d. ). Vehicles made from 1996 or newer will receive the on-board diagnostics test (OBD). This tests the vehicles on-board computer to make sure there ar e no malfunctions. The next test is the inspection and maintenance test (I/M 93). Vehicles made from 1981-1995 will be put on a treadmill, called a dynamometer. The exhaust is captured to evaluate the effectiveness of the emission control equipment (CACC, n. d. ). The last test is for vehicles from 1976-1980. A metal probe is inserted into the tailpipe while it is idle and a sensor is put on the hood to measure the engine speed (CACC, n. d. ). Vehicles that were made in 1975 or older are not required to be emission tested. I recently took a trip to my local Clean Air Car Check site to watch the testing procedure. A man told me that having people stand outside the waiting area is not usually allowed, but since I was doing research for school he allowed it. He also did not want his name to be used in my final paper. He did not want me to be in the way so he asked me to stay as far away as possible and he offered me a face mask. The first vehicle to be inspected was a 1990 Ford Ranger. The inspector walked around the vehicle with a long mirror, making frequent stops. I asked him what this step was for and he replied that it was to check for fluid leaks, holes in the exhaust system, or any modifications that may cause a safety hazard. Once the Ranger was inspected, the driver was asked to leave the vehicle and sit in the waiting area. The inspector checked the Ranger for a catalytic converter and then attached a device to the gas cap. This was the gas cap pressure check that makes sure that no fuel vapors are escaping. After that, the inspector drove the Ranger onto a treadmill device and had attached a large hose to the tailpipe. As he watched a screen he drove the Ranger as if he were driving it on the road. Accelerating and braking when necessary. The large hose collects the exhaust to check for emissions. The inspector let the driver return to the Ranger while he gathered the results. With a smile he politely said, â€Å"Congratulations, you passed†. The next few vehicles went through the same process. There was a different test, however, performed on a 2000 Chevrolet Blazer. After the inspector performed the gas cap pressure check, he plugged something into the bottom of the dashboard. I asked him what this process was and he said it was a scan tool and it is plugged into the OBD connector on the Blazer. He said it will read the Blazer’s computer and analyze whether or not the OBD system is working properly. I was at the Clean Air Car Check site for a little over an hour. Unfortunately, I did not see any vehicles that were from 1976-1980 so the probe test was not performed. Before I left, I asked the inspector why diesel engine trucks do not have to be tested. He said, â€Å"Unlike regular gas exhaust, the exhaust from a diesel engine has really low levels of the carbon monoxide and hydrocarbons. They just aren’t as polluting as regular cars†. Not necessarily agreeing with his last statement, I asked him how long he had worked there. He said with a smile, â€Å"10 long years. I have learned a lot, almost too much†. Effectiveness How effective is emission testing? It is effective enough to reduce emission pollution by 4,000 pounds every summer day. I asked the emission test inspector his opinion on the effectiveness of emission testing. â€Å"If our cars were not tested, the air would be much worse. † He said, â€Å"I think that having your car tested and repaired is keeping that much more crap out of our air†. My friend, who we will call Jan, said, â€Å"Emission testing is a big pain in the butt, and only three counties in Indiana do it, and I think THAT alone is bull. Doesn’t make sense. I think that if they are going to do it, it should be in all fifty states, and all counties. † She continued, â€Å"But, â€Å"if it is helping reduce the pollution in the air we breathe, I guess I will have to put up with it†. I think that testing is effective because if a vehicle does not pass, it has a time period to be repaired or it will not be able to get registered. This car will not be allowed to drive on the road, and that is less emission toxics flowing into our air. Conclusion Emission pollution is a major issue in not only Indiana, but the rest of the country. If these toxics are released from our vehicles, and emission testing can help reduce the flow, then I strongly believe it is a step in the right direction.

Brief History of PepsiCo

PepsiCo is one of the most successful beverage and snack food business in the world. The company consist of: Frito Lay Co., Pepsi-Cola Co., and Tropicana Products. PepsiCo was funded in 1965 by Donald M. Kendall Pepsi-Cola president, and Herman W. Lay, president of Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created pepsi-Cola in 1890. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. In 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd. Anthony Rossi founded Tropicana in 1947. Frito-Lay, Inc was funded in 1961, by merging of The Frito Company and H.W. Lay Company. Today, Frito-Lay brands account for 40% of the world, snack chip industry, and 56% of the U.S. industry. Often, Frito-Lay Company products are known by local names (Matutano in Spain, Walkers in the United Kingdom and others.) Caleb Bradham founded pepsi-Cola in 1890. Brand Pepsi and other Pepsi-Cola products account for nearly one-third of total soft drink sales in the United States, a consumer market totalling about $58 billion. Outside the United States, Pepsi-Cola beverages are available in about 160 countries. Today Pepsi-Cola products account for about a quarter of all soft drinks sold internationally. The company has also established operations in the emerging markets of the Czech Republic, Hungary, Poland, Slovakia and Russia, where Pepsi-Cola was the first U.S. consumer product to be marketed. Pepsi-Cola provides advertising, marketing, sales and promotional support to Pepsi-Cola bottlers and food service customers. This includes some of the world's best and most recognized advertising. New advertising and exciting promotions keep Pepsi-Cola brands young. Anthony Rossi founded Tropicana in 1947. The company entered the concentrate orange juice business in 1949, registering Tropicana as a trademark. In 1954 Rossi pioneered a pasteurisation process for orange juice. For the first time, consumers could enjoy the taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The company went public in 1957, was purchased by Beatrice Foods Co. in 1978, acquired by Kohlberg Kravis & Roberts in 1986 and sold to The Seagram Company Ltd. in 1988. Seagram purchased the Dole global juice business in 1995. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998. Today, Tropicana is the world's largest marketer and producer of branded juices with products available in 50 countries worldwide. The Pest Analysis identifies the political, economical, social a technological influences on an organization. – The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. – The businesses are also subject to state, local and foreign laws. – The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). – The federal, state, local and foreign environmental laws and regulations. – The businesses are also subject to de taxation policy in each country they are operating. – They also have to comply with federal, state, local and foreign environmental laws and regulations. – The companies are subject to the harvest of the raw material that they use in their snack foods, soft drink and juice, like corn, oranges, grapefruit, vegetables, potatoes, etc. – Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the fuel prize fluctuation, and to possible fuel crisis. – Operating in International Markets involves exposure to volatile movements in foreign exchange rates. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. – PepsiCo is also subject to other economical factors like money supply, energy availability and cost, business cycles, etc. – PepsiCo and moreover Pepsi is subject to the lifestyle changes, because of it bases her advertising campaigns in a concrete kind of people with an special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes. – Particularly in the United States Pepsi drinkers are very defined, there is a kind of people who drinks Pepsi another kind who drinks Coca-Cola, it is for that they have to pay attention to the social mobility for not losing a possible market. – Taking into account that PepsiCo is trying to introduce itself in underdeveloped markets, they have to be careful with the possible problems with the governments of this countries, and with the problems could rise from PepsiCo act with the people of this countries. – PepsiCo is subject to new techniques of manufacturing, for their three business sectors, snack food, juices and soft drinks. – It has to pay attention to the new distribution techniques. – And they have to fix their attention in the competence developed, to know about the new products. The Porter†s Diamond Analysis tries to explain the Competitive Advantage of Nations. There are four attributes of a nation comprise Porter†s Diamond of national advantage, they are: The basic factor conditions are natural resources, climate, location, the more advanced factor conditions are skilled labour, infrastructure and technology. There are some of these factors that can be obtained by any company (like unskilled labour and raw materials) and, hence, do not generate sustained competitive advantage. Even though, we have to take into account that specialized factors involve a heavy and sustained investment, we have to know that if we are able to achieve them, we could generate a competitive advantage. Some of the factor conditions PepsiCo has to take into account, in each country where they want to introduce are – Interest rate. (Short term, long term). We have to know that the nature of a country demand makes PepsiCo dependent on them. For example if in one country exists a sophisticated demand, these customers pressure firms to be competitive. Is for that, firms that face a sophisticate domestic market are likely to sell superior products because the market demands high quality and a close proximity to such customers enable the firm to better understand the needs of the customers, in the same way it is easier spread their firms in the global market. Some of the demand conditions PepsiCo has to take into account en the countries where they want to introduce are: – And with competitors are established in the country. For any company it is really important the Related and Supporting Industry. Knowing who are the range of suppliers, and the related industries, is necessary for deciding where we have to place our company. In some cases the concentration of related and supporting industries provoke the concentration of the similar industries in the same areas. Some advantages and disadvantages of locating close to your rival may be: Some advantages to locating close to your rivals may be: o Potential technology knowledge spillovers, o An association of a region on the part of consumers with a product and high quality and therefore some market power, or o An association of a region on the part of applicable labour force. Some disadvantages to locating close to your rivals are: o Potential poaching of your employees by rival companies and o Obvious increase in competition possibly decreasing mark-ups. Concerning to the strategy and the structure of the firm, they would be conditioned by the tradition of the country. There are different management styles in each country, and besides they vary depending on the industry. PepsiCo has to study the different styles of management, for acting in the best way in each country, adapting its strategy and its structure as far as possible. As far as possible the rivalry, in general is better the national than the international. In the case of PepsiCo (Pepsi); for them it is more advisable that when they are introducing in a new market, its main rival (Coca-Cola) not be positioned or at least it is not to absolute leader of the market. We do the same analysis for the three different markets of PepsiCo: the soft drink market, the snacks market and the chilled orange juice market. We treated the three markets as a the same industry, with some exceptions as the competence Established brands with a lot of experience in the market that a have a good channel of distribution. The brands deliver the products directly to the supermarket, this means that is necessary a big company structure (lorries, warehouses, producing plants, etc.) to arrive at retailers and supermarkets, all of this requires a big investment of money. Well looks that at first sight, suppliers are not a problem because it†s easy to find potatoes, corn and oil suppliers. The problem that we find here is the possibility of variability of prices in the raw materials caused for example by a bad year of harvesting, or there is another petrol crisis. Also in some countries that have not petrol normally fuel petrol is more expensive and the fuel suppliers have an oligopoly of the market. Considering that buyers are the final consumers, we can say that in this markets the consumers get used at one kind of taste, and they have this products for the importance of the brand, it†s a marketing issue as well. In these three markets is quite difficult to find substitutes. More than substitutes we can talk more of fashion, trends, or costumer†s tastes. Suddenly people stop has orange juice for breakfast and take more milk or coffee in mornings. It†s quite difficult to find a substitute for these products because normally the people get used at one kind of taste of cola for example, then is very difficult to try to adapt the public to a new cola. Well these three markets are really full of rivalry. First there is the Cola market where Coca-Cola owns an incredible 51% market share, followed far away Pepsi with a 21% of market share, is very difficult to penetrate in this market. Then there is the Snack market where Lays have the 40% of market share, the second most important brand is Procter &Gamble (P&G), in this market the shares are more distributed, but still being two majors competitors that have most of the market. An at the last we have the orange Juice market, this maybe is the most open market, there is a lot of competence and there is not a major brand that controls all the market. There are three important brands that have more market share, like Tropicana Coca-Cola Company and Chiquita. Because the company is in a competitive environment is not possible to recover the increasing costs with a higher pricing of the final products. For this reason PepsiCo have special way to purchase the raw materials. They use â€Å"futures contracts† for cover different fluctuation in the raw material market (Primarily oil, corn, fuel, etc.) is like speculate with the market. In Orange juice products, they only use non-concentrate orange juice for creates a very tasty and healthy product completely natural. Pepsi they just create the liquid that is sold to the bottlers, these bottlers then they can the liquid and then is sold to the costumers. PepsiCo owns at same time shares from the four bottlers companies. In fact in the past PepsiCo owned Pepsi Bottling Group, and had as a franchise Pepcom industries INC companies. PepsiCo use the system â€Å"direct store distribution†. This implies that PepsiCo products are delivered to the retailer and put it directly to the shelves, this provide a great business control to PepsiCo, and reduce work to the retailers and that fact give more advantage over most competitors. This is a very powerful tool that PepsiCo use. It would be developed in another chapter. We can consider that the service that makes PepsiCo value is the â€Å"direct store distribution† explained before. Here PepsiCo uses economies of scale. Also the raw materials are bought in future contract to prevent higher costs in the future because the high prices of the raw materials. More than Technology development we can talk of costumer preferences. Is very important to know what the costumers prefers and wants, then is necessary to study the costumers† behaviour. For example Tropicana Twister shelf-stable juice products had a very important volume growth because the PepsiCo relaunched the brand in 1.75 plastic bottles instead of smaller glass bottles. This provides to the costumers more value and convenience. Benefits At PepsiCo's Worldwide Headquarters  · Bonus opportunities at many levels  · Eligibility for stock options for almost all positions The PepsiCo stock option plan is called SharePower. Here are some of the details:  · Once eligible, you receive PepsiCo stock options normally each year based on at least 10% of your prior year's earnings.  · Share Power stock options let you purchase shares of PepsiCo stock in the future at a set price.  · You make money if the stock price goes up and you stay with the Company.  · The longer you work for the Company, the more stock options you get. Share Power is one way for PepsiCo employees to share in the success that they create. A Pension Plan fully paid for by the Company.  · A 401(k) Plan which allows you to save up to 15% of your pay on a pre-tax basis and invest in any publicly traded stock or bond or in any of over 200 mutual funds.  · A stock purchase program, allowing you to purchase PepsiCo stock through payroll deductions, with no fees or commissions. In addition, PepsiCo's portfolio of benefits includes such valuable programs as:  · Matching Charitable Contributions Corporate Officers (Roger A. Enrico) a) Frito-Lays; this product is a Cash Cow for PepsiCo; it generates more cash than it needs to maintain its share market. Frito-Lays is the leader of its market, and it has its principal competitor very far in the market share. PepsiCo should maintain this product, in the same way, and invest its profits in other company products. b) Tropicana; it is a question mark for PepsiCo, it is, due to, it is a new acquisition, and although it is a product leader in its market, PepsiCo has to invest in Tropicana for achieving a bigger market share, and for trying to increase the international market share. c) Pepsi; it is very difficult place to Pepsi, in one of the squares, because in spite of it generates more cash than it needs to maintain its share market, it is not the leader of its market, and we can neither considerate it as a star product, because of the same reason, them it probably could be place, in the middle of the matrix. PepsiCo had reduce the total net sales in 2,000 millions $ during the 1999, this was due to PepsiCo sold the bottling company. But at same time the total sales from the three Business (Snacks, Soft Drinks, Orange Juice) had increase in 4,000 millions $. This means that the company his growing in the markets. Because the selling of the bottling Company the total cost and expenses reduced in 2,000 millions of $. Because the reduced costs and the growth of the net sales in the Snacks, soft drinks, and Orange juice, the company had at the end of the 1999 more profit. (Source: 1999 Annual report of PepsiCo) Resuming PepsiCo had in 1999 a total net income of 2,050 millions $ more or less the same as at 1997 (2,142 millions of $), but with the difference that in 1999 they stop earning money with the bottling company. This means now the company generates more profit. (Source: 1999 Annual report of PepsiCo) Is necessary to emphasise as well that PepsiCo reduced a lot one of the big loans that he had due to PepsiCo didn†t has the necessity of borrowing money. The loan had an amount of 4,53 millions $ and was reduced to 1,55 millions $ in 1999. (Source: 1999 Annual report of PepsiCo) PepsiCo's earnings per share jumped 17% in the third quarter ended September 2; to $.40 from a pro forma $.34 in the prior year, the fourth consecutive double-digit gain. Revenues grew 7% to $4.9 billion, reflecting strong volume growth in worldwide snacks and juices. Operating profit grew 12% to $826 million as every division generated double-digit growth. Roger Enrico, chairman, said: â€Å"Four consecutive quarters of double-digit EPS growth confirm that PepsiCo today is strong and getting stronger. We are fulfilling our goal of delivering healthy earnings gains generated by volume growth across our portfolio†. This means the company is going well but is not offering more dividends to the shareholders, after some bad years now the company is having n important growing. And this will be reflected in the dividends during the next years. PepsiCo nowadays it is a very strong Company with no financial problems, and with three important brands. Where Frito-Lays is a very Strong brand, World leader in sells in the world snack chip industry, with a 40% of the market share. (Source 1999 PepsiCo Annual report) In the last 3 years the company had increase his sales (without bottling operations) in a 33% since 1997. (Source 1999 PepsiCo Annual report) Pepsi maybe is one of the weakness of PepsiCo, due that is really far away from the leader Coca-Cola in the international market. Pepsi-Cola is the second largest soft drink Company with a 21% of volume, far from the terrific 51% of volume of Coca-Cola. The net sales of PepsiCo had increase in the last 3 years, this is important but is necessary to say that is due the increase in sales only in USA, PepsiCo didn†t growth so much in the international market, what is happening then that only growing in USA. New markets are beginning to open in the world (China, mainly in Asia). The opportunity to enter in the markets where the competence is not established yet. For example in China, China is the country with more population in the world, enter in the Chinese market and establish there before the competence arrive can give to PepsiCo a great opportunity to success in the future. The problem that in these new markets the products of PepsiCo will not have a good welcome by the Asian consumers. The flavours of the products are not really adequate for these countries. Roger Enrico will leave the direction of PepsiCo in 2 years, this can create a little situation of panic inside the Company. The increase the prices of the raw materials or the fuel can cause an increase of the costs, and in the business environment that PepsiCo live is not possible to increase the product price because is a very competitive environment. Until now PepsiCo brand image was very linked to Pepsi image, which has label of second best brand. But in the last four years, that has changed, they have tried to lost the label of ‘loser†, linking its image to the rest of firms company, that have a strong brand image in their markets. They have achieve that through advertising campaigns where appeared together with other PepsiCo Brands. During the last decade Pepsi had a war with Coca-Cola, in which Pepsi always lost. In the last stage (since the arrival of Enrico) PepsiCo decides move away from that war, for focusing in its own problems. Another step in the new strategy was the acquisition of the leader companies in related markets, for achieving a new image of powerful and consolidated corporation. In other way PepsiCo is giving a corporation image, which is committed with subjects like racial and sex discrimination, and environmental problems. All that through the special programs focused on each area. In the last four year PepsiCo has suffered radical changes in its internal structure and in its market strategies. All these changes were propitiated by the arrival in the direction of R. Enrico, who implemented a radical change in PepsiCo†s mentality. He made very important decisions like to come off the restaurants (Pizza Hut & KFC) and the bottlers, due to they were a heavy weight for the company. Although they were come off them, they follow linked to PepsiCo through strategic alliances, it is to say, that the restaurants still sell PepsiCo products and the bottlers follow bottling Pepsi. Moreover PepsiCo has a minority percent of share of these companies. Other important decisions that Enrico made were the strategic acquisitions of leader companies in related markets, like Tropicana and Mountain Drew. These acquired companies have given to PepsiCo as much profits as stronger company brand image of New PepsiCo. After analysing PepsiCo we have noticed that in spite of the company has increased its net product sales, that is not a real increase because the sales have increased due to the new acquisitions, and not because of the increase of the products, which already existed in the company. For this reason we recommended that, they should consolidate its old product and try to increase they sales. Another section, where we would like to make a recommendation, it is into the international section of PepsiCo, we think that they are too focused in the U.S. (although it is true that it is the market where they have biggest volume of sales), but they should try to consolidate in the international markets, and as well to try to penetrate in undeveloped markets, where its competitors are not established yet (i.e. Chinese market).