Legalization Of Marijuana For Medical Purposes Essay

Legalization of Marijuana for Medical Purposes What is Marijuana? Marijuana is a kind of drug. Similar to other drugs, it has positive and negative effects which depends on how much a person intakes. Marijuana refers to the different parts of a plant called Cannabis Sativa. Marijuana is similar to a cigarette as it is also rolled and smoked. The two main components of Marijuana are Tetrahydrocannabinol (THC) and Cannabidiol (CBD). Though both components have positive effects, THC is actually the bad component of Marijuana that makes it addictive and heavily stimulates the brain while CBD is the component that mostly provides different good effects. Along with THC and CBD, Marijuana houses 483 known compounds. These compounds such as cannabidiol (CBD), cannabinol (CBN), and tetrahydrocannabivarin (THCV) all have specific distinctions which lead to several effects. The Cannabis plant was originally intended for medical use but because of the lack of discipline of the people who use it, it then becomes addictive and leads to several bad effects such as anxiety, loss of balance, and even death. Historical Background of Marijuana The earliest recorded use of marijuana is from Central and South Asia in the 3rd millennium BCE, wherein there is evidence of inhalation of smoke at an ancient ritual brazier at an ancient burial site in present-day Romania. There is also evidence of cannabis consumption found in Egyptian mummies dated about 950 BC. The ancient Hindus ofShow MoreRelatedThe Policy Design For Recreational Cannabis Model769 Words   |  4 Pagespublic policy design, implementation and evaluation. In the next sections, for analytical purposes, the policy cycle will be divided in two major models: the legalization for recreational purposes (4 states) and legalization for medical purposes (in all of its forms) (33 cases). 3. Design stage 3.1 Policy design for recreational cannabis model The main goal pursued by the legalization policies is to convert marijuana in a tradable commodity, under similar conditions and treatment given to alcohol andRead MoreShould Marijuana Be Legalized?972 Words   |  4 PagesMarijuana Legalization For thousands of years, marijuana has been used for a myriad of purposes ranging from medical use to recreational use. Although small steps are being for marijuana legalization across the country, there is still a long way to go. Some folks argue that marijuana is a gateway drug and impairs judgement, causing people to act recklessly. However, extensive studies have been conducted on the effects, risks, and benefits of marijuana, and have proven marijuana to be safer thanRead MoreArgumentative Essay On Legalization Of Marijuana951 Words   |  4 PagesRichard Nixon declared war on drugs. Marijuana was one the drugs that Nixon tried to grasp a firm hold on. However in 2017, 29 states as well as DC, have laws legalizing marijuana in some form but some continue to fight their own war on drugs. The legalization of marijuana has health benefits that help those with certain diseases while also helping the economy grow and the crime-rate of the United States decrease. Marijuana was first used legally for medical reasons in the state of California, inRead MoreThe Legalization Of Marijuana And Marijuana Essay1314 Words   |  6 PagesMarijuana or Cannabis is one of the bused drugs in America and the rest of the world. Interesting accumulating evidence show that the significant negative impact of this drug outweighs the positive effects. However, the medical benefits of the drug seem on the process of chemical compounds as compared to the drug itself. Medical debates show that chemical compound in marijuana are the problem as compared to the plant. The said chemical compound affects the mental and physical health of the personsRead MoreShould Marijuana Be Legalized?893 Words   |  4 PagesI controlled substance since the the Marijuana Tax Act OF 1973. Nevertheless, today, some countries have legalized cannabis while other countries have not. Moreover, in the United States, some states such as Washington and Colorado have also legalized the posses sion and usage of marijuana for medical purposes. On the other hand, various penalties are imposed for use or possession of cannabis in most states. Marijuana should be legalize because of the medical and economical adavnages it possessesRead MoreShould Marijuana Be Legalized?1601 Words   |  7 Pagesuse of Marijuana is considered illegal in most of the states of the United States. Washington, Oregon, Colorado and Alaska legalized the use of Marijuana for medical and recreational purposes. Montana, Nevada, California, Arizona, New Mexico, Minnesota, Michigan, Illinois, New York, Vermont, Massachusetts, Connecticut, New Hampshire, Maine, Rhode Island, Delaware, New Jersey and Hawaii have legalized Marijuana for medical purposes only, the rest of the states have no laws legalizing marijuana (Governing)Read MoreLegalizing Marijuana in the U.S. Essay1344 Words   |  6 PagesRunning head: LEGALIZATION OF Legalization of Marijuana: A hot topic Tonie J. Moutra GEN 499 Dr. Curt Sobolewski November 26, 2012 The legalization of marijuana for recreational usage could may be a new trend in America but the Federal government will likely oppose usage through the end of time. The Drug Enforcement Administrations (DEA) stance is that marijuana is an illegal drug and that using this drug whether for medicinal or recreational purposes is illegal. IRead More Medical Marijuana: A not so new form of medical treatment Essay1240 Words   |  5 PagesMarijuana usage for the purpose of medical treatment has been a debated issue in many states and Countries around the world. The United Kingdom and Canada have both adopted laws that are directed at protecting patients and doctors from prosecution due to possession and usage of marijuana for medical purposes. Australia has passed laws, but has not put them into effect, and the United States has not made any allowances, leaving marijuana in the same category with other illegal drugs and allowing forRead MoreThe Legalization of Marijuana Essay1497 Words à ‚  |  6 PagesMedical marijuana is one of the most controversial subjects in politics. Marijuana may be an addictive drug, but it has many medical uses. Many patients found it very effective, which trumped any other drug, whether by prescription or over-the-counter. Medical marijuana should be legalized in North Carolina, but should be regulated, because it has helped people with diseases such as Glaucoma, cancer and any physical or emotional pain. Cannabis has been known to man since as early as 7000 B.C.Read MoreEssay about The Benefits of Legalizing Marijuana1494 Words   |  6 PagesLegalization of Marijuana Despite late controversy regarding weed or as most professionals call it now medical marijuana, I have a strong opinion regarding given substance. I think marijuana should be legal but Im going to discuss this matter more in my essay. Some topics I would like to discuss would be: should it be legal, is it beneficial for medical purposes, economy, job growth and reducing crime rates. Background Industrial Hemp Plant(â€Å"Hemp, Industrial Hemp field†) For most of human

Life Struggles and Themes in Alice Walkers The Color Purple

Born in Eatonton, Georgia, in 1944 Alice Walker was last of her eight siblings. As far as becoming author, Alice walker herself was faced with many struggles throughout her life. After a childhood accident blinded her in one eye, she went on to become valedictorian of her local school, and attend Spelman College and Sarah Lawrence College on scholarships, graduating in 1965(Janet Witalec). Her biggest turning point/ motivation was an author named Zora Neale Hurston, who made a great influence on Walkers later life. Later in her life she edited one of her fiction called â€Å" I love myself when I am laughing†(Janet Witalec). Further on in her career, she wroteâ€Å" The Color Purple† which was brought to audience in 1982, as she†¦show more content†¦Further on, she also discusses the character role played in part of Alice Walker was not compelled by the experience, but much reality was shown. Although, the novel shows many struggles, but at the same time it ma kes a reader understand the reality of that struggle. ‘‘Walkers work, particularly her novels, has been criticized for fostering antagonism between the genders and unfairly demonizing black men†(walker, Alice on enotes). E-notes demonstrate that much of walker’s criticism is done on feminism and culture, according to what walker writes. Although walker’s views are more profound then they are looked as. As all the other authors or leader, critic’s has tried to find many wrong views of Alice Walker, but to me walker is nothing but an great survivor of life. She makes me realize that no matter how bad and wrong your family gets I should never give up on them. ‘The color Purple dramatically underscores oppression Black women have throughout history in rural south in America†(Ed. Janet Witalec. Vol.167). Wiltaec illustrates much towards the setting of the novel nevertheless, she criticize the overall understanding on the struggle of most Black women in rural areas of America and even Africa. â€Å"She has a sense of theShow MoreRelatedAlice Walker s The Color Purple1460 Words   |  6 PagesElements of Alice Walker’s Life Portrayed in The Color Purple An artist stands in the studio before a blank canvas on an easel, with a palette of colors in hand. Not knowing which to choose from, the artist looks over the variety of shades thinking about the different possibilities, willing to create something extraordinary. With an open mind, the artist ponders the idea of creating something entirely original that goes against the artistic styles practiced before. All on his own Pablo Picasso createdRead Moreâ€Å"All segments of the literary world—whether establishment, progressive, Black, female, or1200 Words   |  5 Pagesexist.† During the 1970’s to 1980’s, African American studies of Black’s steep legacy was a dying trade. Alice walker stepped up in this time period as an influential writer of the recovery movement for African American studies. Three well respected works from Alice Walker are: The Color Purple, The Third Life of Grange Copeland, and Meridian. We will focus on Walker’s narrat ive, The Color Purple which details the story of a young eight year old girl named Celie who was sexually abused by her stepfatherRead MoreAlice Walkers Themes of Womanism, Community, and Regeneration1968 Words   |  8 Pages7th February 2011 Alice Walkers Themes of Womanism, Community, and Regeneration Alice Walker is considered one of the most influential African American writers of the 20th century, because of her raw portrayal of African American struggles and the injustices towards black women. She was the first African American female novelist to win both the Pulitzer Prize and the National Book Award for The Color Purple. Her work is appealing and powerful because â€Å"Walkers novels can be read as anRead MoreThe Color Purple Research Paper1820 Words   |  8 PagesPurple America America was in its prime in the 1920’s. A time of many drastic changes, 1920’s Americans enjoyed a booming economy, a prosperous and wealthy upper-class society, and general international and national peace. For African Americans; however, the 1920’s meant facing economic struggle, racial prejudices, and gender stereotypes. In Alice Walker’s The Color Purple, the main character Celie experiences many boundaries within the workforce, domestics, and society of the 1920’s. Through manyRead MoreThe Color Purple by Alice Walker1342 Words   |  6 Pagesare infused with the mindset that they must act a certain way. Likewise, in Alice Walker’s novel The Color Purple, the protagonist Celie, believes that she is obligated to do what men tell her to. She starts writing letters to God since she has nobody else to share her secrets with. Soon she meets a woman named Shug, who makes her realize that there is more to life than she really thinks. Alice Wa lker’s novel The Color Purple demonstrates the progression of gender roles by emphasizing the importanceRead MoreOvercoming Prejudices and Self Acceptance-the Color Purple1401 Words   |  6 PagesAcceptance Throughout Alice Walker’s novel, The Color Purple, the main character, Celie, reveals all of the hardships she has endured during her life. Celie confides in her younger sister, Nettie, and God to express the way she feels in certain situations. As the story progresses, Celie eventually finds her voice and breaks away from all the men who oppressed her during her life. For the duration of the novel, prejudice becomes a reoccurring theme. Not only does Celie struggle with the external prejudicesRead MoreThe Color Purple By Alice Walker1495 Words   |  6 PagesThe Color Purple, is a novel written by the American author Alice Walker. The novel won the 1983 Pulitzer Prize for Fiction and is also regarded to be her most successful piece of work. It has developed into an award winning film and was recently made into a Broadway play. The story continues to impress readers throughout the decades due to its brutal honesty. The novel successfully and truthfully demonstrates what life was like for black women during the early twentieth century. The book discussesRead MoreThe Color Purple by Alice Walker921 Words   |  4 PagesAlice Walker’s realistic novel, The Color Purple revolves around many concerns that both African American men and women faced in an era, where numerous concerns of discrimination were raised. Religious and gender issues are confronted by the main characters which drive the plot and paint a clear image of what life may possibly have been like inside an African American home. Difficulties were faced by each and every character specifically Celie and Nettie who suffered heavy discrimination throughoutRead MoreAlice Walker And Zora Neale Hurston875 Words   |  4 PagesAlice Walker and Zora Neale Hurston Both Alice Walker and Zora Neale Hurston are similar to having the same concept about black women to have a voice and being perspective. These two authors are phenomenal women who impacted on the southern hospitality roots. Alice Walker and Zora Neale Hurston comment on fear, avenge, and righteousness among African American women that are abuse of their power. Walker and Hurston uses the same theory of feminism to point out the liberation that isRead MoreThe Color Purple By Alice Walker1540 Words   |  7 Pages Alice Walker is an award winning   author, most famously recognized for her novel   The Color Purple ;aside from being a novelist Walker is also a poet,essayist and activist .Her writing explores various social aspects as it concerns women and also celebrates political as well as social revolution. Walker has gained the reputation of being a prominent spokesperson and a symbolic figure for black feminism. Proper analyzation   of Walker s work comes from the   knowledge on her early life, educational

Online Games Impact on the Behavior of Must Students

Chapter I THE PROBLEM Introduction Millions of people play online games around the world, in April 2013 it was estimated that 671 million people worldwide played online games. Almost a quarter of these individuals did so on a daily basis and that number as a percentage of total online gamers continue to grow (comScore, 2013). An online game is a video game played over some forms of computer network, using a personal computer or video game console typically on the Internet. This network is usually the Internet or any equivalent technology; but games have always used whatever technology was current: modems before the Internet, and hard wired terminals before modems. One advantage of online games is the ability to connect to multiplayer†¦show more content†¦On the other hand, Sheppard et al. (1988) avers that an individual’s attitude is the degree to which the individual likes or dislikes an object. When TRA is applied to human behavior research, â€Å"object† generally refers to a behavior. The theory postulates that an individual’s attitude towards a behavior involves the individual’s belief that a particular behavior will lead to certain outcomes and the individual’s evaluation of those outcomes. If the individual believes that the outcome of the behavior will b e beneficial, the individual is then more likely to perform or intend to perform the behavior Computer mediated communication (CMC), as defined by John (1997), is a process of human communication via computers, involving people, situated in particular contexts, engaging in processes to shape media for a variety of purposes. Furthermore, Santoro (1995) stated that CMC at its broadest can encompass virtually all computer uses including such diverse application as statistical analysis program, remote-sensing systems, and financial modeling program which all fit within the concept of human communication. Naughton (2000) specified that understanding computer mediated communication is important in understanding the impact of playingShow MoreRelatedComputer Technology And Its Effect On Society1490 Words   |  6 Pagesenhance students’ learning. Obviously, these benefits certainly have huge impact on lifestyle at work, in recreation and for social networking. These transforming ways of our lives get benefited from the computer technology. However, there are many who get addi cted to the evils of it. For instance, users will easily get addicted to online shopping, developing to an endless shopping desires. Furthermore, computer technology provides a convenient channel to online gambling and online games. These twoRead MoreVideo Games Are Not Considered The Aspect Of Learning1695 Words   |  7 Pagessecret what the video game industry has experienced rapid growth. During 2009 to 2012, in the United States, the video game industry is increasing faster than the US economy as a whole four times, the report from the Entertainment Software Association released under in recent. Video games may be expected to continue to take place our TV, computers, smart phones and screen. By 2016, the size of the global game market will reach $ 86.1 billion. 1.2 Connect Although video games are always not consideredRead MoreI Am A New Teacher912 Words   |  4 Pagesthis purpose, I believe that education must operate like a football game. There are four main components in a football that makes a great experience. The first component involves the role of the teacher, the second involves the role of the student him/herself, the third  ¬Ã‚ ¬Ã‚ ¬component involves the role of the family and the community, and the last component involves the use of technology in today’s classroom. As one of the components within the football game of education, the teacher has a specificRead MoreIncreasing Usage Of Cell Phones1174 Words   |  5 Pagesphones we often find ourselves wasting too much time on it, obesity growing in teenagers, distant relationships with people etc. after researching we found that the increasing usage of cell phone has a great effect on students studying in high schools or collages such as their behavior, dropping grades etc. Concerns about dependency on mobile phones corresponded to intensity of usage. The study is partial towards some distinctions between countries reflect variation in available technology, while othersRead MoreEssay about Bad Influences of the Internet879 Words   |  4 Pagesrelation to negative transformation of human behaviors, where people are becoming emotionally depress, horrified, vulnerable, addicted through the internet has become a serious problem for many people around the world, including us. Internet gaming is one of the most common problem of which many people around the globe are facing in their daily lives. Addiction, one of the serious problems with internet gaming have caused severe changes to their behavior and attitude to life. Majority of teenagersRead MoreThe Relationship between Playing Multiplayer Online Games and Developing Communication Like Skills886 Words   |  4 Pagesrelationship between playing multiplayer online games and developing communication like skills. Online multiplayer video games involve thousands of players all over the world who may play solo, in teams, or with one other player. To begin the study, a survey will be created in order to gather information on the communication skills of collaborative gaming individuals. The survey will have subjects answer different questions regarding their communication behavior during videogame playing. In additionRead MoreUnbridled Technology1083 Words   |  5 Pagesskills, and the education of youth. Technology has indeed made a tremendous impact to society; health problems caused by modern technology have evolved into an important problem, especially among teenagers. Adolescents pay a high price for depending on social networks, computer games and TV. The more time people are spending consumed in video games, using computers and talking to friends online the less time they spend being active. Spending hours and hours in front of the screen, canRead MoreApplication Of Game Thinking On Non Game Contexts1494 Words   |  6 Pagesmore active online communities, reward website visitors, and even increase sales revenue. How does gamification fit into customer loyalty? And how can we use it retain more customers? Why Gamify Customer Retention? Gamification is the â€Å"application of game-thinking in non-game contexts.† We simply borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive. 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Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer Game is enhanced by powerful

Travel and Tourism Growing Global Service Industry

Question: 1. Define the types of customers in the travel and tourism industry. 2. Analyse the effectiveness of customer service and the use of quality systems in the travel and tourism industry. 3. Examine the solutions of customer queries and complaints in travel and tourism. Answer: Introduction The travel as well as the tourism industry is the one of leading as well as fastest growing industries in the UK. It is the largest growing global service industry. Ryan Air was the first budget airline in Europe; it is represented after the successful US low-cost transporter. Ryan air is one of the oldest as well as most flourishing low-cost airlines of Europe. The travel and tourism industry in the US were estimated to contribute by 2025, more than 2.5 trillion US dollars. Tourism is travel for enjoyment, also the assumption as well as the practice of touring. As a service industry, tourism has various tangible and intangible elements. Tourism is important for many countries, due to the earnings produced by the utilization of goods as well as services by tourists. Types of customers in travel industry The word customer' is a memorable wide one. Here are some examples to show that how many types of customers are there in the travel industry. Suppose, the challenge when compacting with an individual customer is to modify your business's facilities to their needs or requirements and apparently happy customers are possible to revisit (Robinson 2009). There are group customers, whether the group in question is a family or a group of cricket followers, it is essential to know its necessity. Sound-public talking expertise is required dealing with large groups of people. The customers of the travel industry are also of different cultures. For a time, when people of different cultures appears to be impolite or unusual towards us, it might be because they are stating themselves in such a way that we are not at all used to. Thus, your task should be open-minded, not to affront or be offended by intellectual differences as well as the consciousness of what those distinctions will positively h elp. In the travel industry, there are people of different ages, some areas of the industry are device towards an exact age variety. Frequently, customer service mainly deal with a whole variety of ages, and this means assessing what necessities people are likely to have and also paying attention to their demands. It is also a good way to accomplish customer service by anticipating what people wish for (Walker and Harding 2006). There are also Non-English speaker customers, as it is easy to treat with people who don't speak English. There are customers with specific needs. Many times, in our daily lives we may have exceptional requirements when using relaxation as well as tourism facilities. Some tips to show how to deal with such requirements, restricted mobility, Visually Impaired customers, and Hearing impaired customers. There are business people, who are attending a meeting; those people require services more than the other customers. External customers are the people that we h abitually use by saying the word customers.' These people bring profits that maintain such companies are floating. External customers are so happy that they revisit our business and tell others, how good it is. In the same way, internal customers are the people that work in an organization to furnish products and services (Camera and Kim 2013). These types of customers are straightforward to look as well as they are taken for granted. Effectiveness of customer service in tourism Customer service is unswervingly related to tourism because travel industry is mainly based on money and with no customer there is no income. Excellent customer service is required in every part tourism either it is a restaurant, hotel, flights and so on. In spite of how rude and demanding the customers can be, but it is crucial to keep a good attitude and friendly behavior to the customers. The Ryan Air company highlights a strong customer service as to those customers who get service from this company are more likely to revisit for their future travel planning. Thus, if the traveler gets good service from this airline company, then he will be considered as a typical customer with the exclusive service provider. Poor customer service can spoil the Ryan air company's reputation. If the customer gets bad experience from that airline, then he will neither revisit it again nor will he advise anyone to use this airline (Hunter-Jones 2016). So, directly that supplier will lose that custom er income in future. Thus, customer plays a crucial role in Ryan air company and to every tourism industry. Good customer service provides more opportunities for trade for the service provider. Some keys to good customer service are, to understand customer need, to make the customers feel special and to compact with them patiently. Thus, customer care is the willpower of the Travel Industry. Benefits that improved customer service of Ryanair The benefits that improved customer service of Ryanair is in the following ways: Customers get pleasing and quality services from an organization they learn to discuss it in their social network that leads to straight publicity (Qualified service provider (agency provider) handbook 2012). Thus this is the best way to promote the business products and services. Response from consumers means increased sales that ultimately lead to satisfaction of shareholders. They tend to invest more in the organization. Better service can increase the business growth. Quality service helps in growing client support, but comprehensive customer service is the input to maintain clients and stand out of the mass. Encouraging consumers for reaction and remarks is a vital part of quality customer service. Consumer's feedback for considering the power and weaknesses is possibly the best way to appreciate the outlook of consumers and approve successful business strategies. Customer service can provide business owners a serious learning incident to understand the vibrant of the corporate world (Cadman 2003). It also keeps up with the newest business trends. Customers can significantly decrease the risk of business failures and losses. Customer satisfaction is crucial for an organization. If the customers are happy, then the investors and business partners will be happy as well. Trust of the shareholder can be gain by appointing a strong client to enlarge the business opportunity. Higher profits and good sales can offer a good salary to the employee and extra spring up, thus falling employee income. Client pleasure directly controls the working environment of business organizations (Allen 2011). With reduced stress of meeting goals and economic stability, employees can work in a relaxed community atmosphere, thus cheering them to work to their highest capability. Improved efficiency is also crucial for customer service for the benefit of the business. Use and importance of quality system Ryan Air airline was founded on 1985. The company's headquarters are in Dublin, Ireland. It is a low-cost airline in Ireland. Ryan air's route system provides twenty-eight countries in Europe as well as Morocco (Johnson and Gustafsson 2000). This airline has been characterized by its quick growth, a consequence of the deregulation of the airline industry in Europe in 1997 as well as the achievement of the low-cost production model. Thus, good quality services as well as products decrease the charge of rework, objections, and waste and most probably, returns, causes satisfied customers. It is noted that high quality always considered as the most important aspect of an airline industry. The important assurances of Ryanair, are like, to provide every customer with low fares of flights, to inform the customers of known cancellations, delays as well as distractions to react quickly to customer's demands as well as complaints and provide timely repayments. Ryan air is found making skillful use of its passenger service feedback to stimulate its employees to make them feel proud as well as give confidence them to develop their works. Ryan air has a recognized as well as general quality and safety management system. It is associated with the company's purpose and calculated direction (McAllister and Duplisea Daniel E 2012). It is articulated as the organizational aims as well as ambitions, processes, policies and resources that required executing and maintaining it. Hence, the quality system has tended to come together with sustainability programs, as both the customer's satisfaction and investors are increasing together with this factor. Ryan air has thus modified Air Travel for all of us. The quality system is very much important for any industry or organization (Knox 2002). RATER Model The RATER model is very useful for customer handling. This helpful tool emphasizes the areas that you want to concentrate on to supplying excellent customer service. This RATER model is used to improve the service of the Ryan Air customers. Hence, customers can be internal as well as external to the organization (Kim 2009). So, this model is appropriate for a broad range of situations. The RATER model was invented by professors Valarie Zeithaml, A. Parasuraman, and Leonard Berry, and available in their 1990 book, which is "Delivering Quality Service". The model shows areas that customers believe to be essential when they use a service. These are, firstly, assurance that is the skills and knowledge of the staffs and also their capability to utilize this expertise to motivate faith and confidence. Secondly, the reliability is that your capacity to offer the service you has promise assured continually, accurately as well as on time. Thirdly, it is tangibles that provide the physical con firmation of the service (Kerin 2006). That can be employees, offices and marketing substance that are used. Fourthly, it is empathy that is the relationship between the customers and the employees. Fifthly, it is responsiveness that is to provide a fast and excellent quality service to the customers. Thus, by concentrating these areas, one can improve the service. The fine way of utilizing the RATER model is to car take a Gap Analysis. For doing a gap analysis, one has to classify five areas. That are the future state that is the place you want to provide a service, the current situation that is how one at present offers a service and lastly, the next action that is how you will shift from your current situation to future state. The RATER model believes that customers estimate the service quality of a firm by contrasting their awareness with their anticipations (Tivers and Rakic 2012). This model also allows trade to develop a personal service incompatible by scrutinizing the custo mer data. Thus, this model mainly focuses on discriminating the customer's experience with the customer's expectations (Gilioli Rotondaro 2002). Impact of RATER model on Ryanair Company RATER Model is helpful to attract the tourists to the areas that will offer large customer service. The model highlights five districts for the customers that they think to be significant when they use a service (Ryanair 2015). Those are reliability, assurance, tangibles, empathy, and responsiveness. It is a model for telling customers service. Ryanair Company cannot make up to the grade when it comes to taking care of the customers. The direct relation between the customer and service comes as no big surprise. Customer's hope remains comparatively low when it comes to Ryanair. The impact of RATER model is great as it helps the company with many facilities and strategies. The model highlights the customer to have the ability to supply the service on time. Knowledge and skills should be there on the staff. Loyalty is also a crucial factor. The relationship between the employees and customers should be good. They must have the ability to offer high-quality service, and response should be good. Organizations are dependent on their customers. If they do not build up trust and satisfaction, then they might lose their customers. Their demands and likings of various products and services are a matter of concern for many business areas. Service suppliers are predictable to be the skilled of the service they are delivering. Customer alertness is essential to check that the employee's badges or buttons are worn, to put certifications into posters, newsletters and hand over. Contributor employee must be taught how to interact with customers and their end consumers. Short session throughout direction sometimes help. Customer gap can be build if there is the difference between the expectation of services and management. Communication is another factor in customer gap (Rosner, Halcrow and Levins 2001). They may fell to communicate with the management. Company strategies may fail to retain customers and make stronger relationship leads to the gap. Complaining of the people an d developing new strategies for service breakdown are the major factors. Correct service design should be chosen, and arrangement of the product should be made (Schermerhorn 2005). Company understanding of customer potential is essential. Service performance and delivery the product in right time is required. Otherwise, it's responsible for the gap. Employees must be fit for the job. Poor technology, improper supervisory control systems and lack of teamwork create a gap. Advertising, sales force, and communications which the customer reviews a company's service quality should be matching. They should make sure that all the company's outside messages are confirmed for the delivering as promised. Not providing the service as being supposed can be the only gap from the customer. The cost of price is also the most important factor. RATER model is to determine the point of customer satisfaction with an organization (Dukkipati 2005). Compared to its competitors it can be used on a usual s ource to track customer observation of service quality of a firm. It offers the opportunities for a firm to charge its service value performance by each measurement independently as well as the overall size. Strategic management levels for Rater model Customers have the elasticity and awareness of the uppermost level of management fitness. Their motive is to offer the best-specialized services and products to the clients in a positive environment (Birkinshaw 2004). They notice on the client needs through recognition and enlargement of an extremely experienced professional staff and a communal environment devoted to present greater quality human resources for all the services. Strategic Management is needed for RATER model to be utilized successfully. Business strategy is useful for ensuring profitability with organizational purposes. Formulating business plans for generally expansion and achievement of the top and key line abundance. Handling by and large business operations for applying sound business strategies of sales targets. The management considers the full possible of a business and openly links between the business objectives and resources required to accomplish them. Intention possible business areas and discover each market for rising fear and opportunities. Enlarge a business model that will valuable distinguish the company from its competitors. Strategic budgeting is serious for useful company presentation management. Many organizations fight back to come to hold with confronting of efficiently coordinating and managing this important organizational method across the various useful areas of sales, operations, and finance. Finance professional s and businesses managers must work close together to make the victory of the organization (Bodie and Merton 2000). There is a common understanding of the strategy and final economic outcomes of the organization. Recommendation After going through the whole project it can be said that there are many things that can be changed in Ryan air. There are some people who have complains about Ryanair. They have raised the issues of passenger satisfaction, luggage settlement problem; also they have claimed that sometimes there are issues like misbehavior at the attendant and extra money charge. So according to the global point of view, travel and tourism are mainly based on the satisfactory feedback of the customers who are using the service of the organization. If the level of satisfaction lacks then this will be regarded as a blunder for the organization. Moreover after all the surveys and research upon the organization it must be concluded that Ryanair is doing a great job in the domestic circle. The main recommendation is to take a step forward to initialize the international service. One can expect Ryanair to be in the list of top flight companies if the above problems are taken care accordingly. Conclusion Thus, from the above points, we can conclude that the tourism industry has gone through the vast growth of unusual nature more than the last some decades. Thus, the travel and tourism industry will develop the company's position in the market. It is mainly modified to the enterprise's specific organizational circumstances as well as its market atmosphere. Ryanair's primary focus is for those people who mostly travel for personal purposes. This company is price-responsive with a lower earning level and also with an excellent customer service. Thus, flying has developed a lot with high-quality service. Therefore, customer satisfaction develops business tools. It is important to understand that the customer will not protest, and this will vary from one industry to another. Ryan air has done the client satisfaction work with great care as well as because of the tourism and travel industry has achieved great success in their company. 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